Sky Sports
Sky Sports is one of the many channels broadcast by Sky Television for Great Britain and the Republic of Ireland. Sky Sports was launched in the 90s and it brought a different level of popularity to sports, particularly since the nature of the broadcasts changed and a higher commitment in the direction of the Premier League and the Football Leagues was noticed. Four channels make Sky sports: 1,2,3 and an Xtra option that is part of a premium television package, offered for a special distinct fee. Moreover, Sky Sports is part of most of the packages offered by Irish and British cable and satellite companies.
Initially a channel of the British Satellite Broadcasting family, Sky Sports was included in the Sky Television network only afterwards. It’s counterpart in the Sky TV family was Eurosport that the company promoted together with other three original Sky channels. With the merging decision between Sky and British Satellite Broadcasting in 1990 Sky Sports began a new phase of evolution, encryption for subscribers, re-branding and logo addition are only a few of the changes performed on Sky Sports. Sky Sports got the right to broadcast the First League after making a more tempting bid than its adversaries, ITV and BBC.
Thus, in 1993, Sky Sports became known for broadcasting the FA Premier League Football exclusively. Another event that marked the development of Sky Sports was the introduction of Soccer AM, a morning chat show that had all the international football events under discussion. Thanks to the success of the show it is still aired today with Max Rushden as a presenter. Soccer AM remains a media phenomenon increasing the reputation of the Sky Sports channel group to a fame level unsurpassed before in the history of the company.
From 1998, Sky Sports is broadcast in digital mode too, and this change coincided with the release of two other sports channels in the group: Sky Sports News and Sky Sports Xtra. The novelty of the digital system back then was the choice of the interactive feature, meaning that the viewers had the opportunity to select the camera they viewed during matches. The interactive mode find applications in other sports too, being known as Sky Sports Active. Among the sports events added on the broadcasting list we can name horse racing and cricket. From 2007, the Irish network Setanta Sports also has the right to broadcast Premier League football, thus breaking the monopole held by Sky Sports.
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